Dr. Chang-Dae Ham

Dr. Chang-Dae Ham has explored how consumers cope with hidden persuasion in digital, from the perspective of marketplace metacognition, social intelligence, persuasion knowledge, mind perception, and media literacy.

Dr. Chang-Dae Ham

Professor of Advertising

Associate Head of Graduate Studies

Charles H. Sandage Scholar in Advertising Research

James W. Carey Faculty Fellow for Research at Institute of Communications Research (ICR)

330 Gregory Hall, 810 S. Wright St. Urbana, IL., 61801

cdham317@illinois.edu

Dr. Chang-Dae Ham is Professor and the Associate Head of Graduate Studies at the Charles H. Sandage Department of Advertising, Charles H. Sandage Scholar in Advertising Research, and James W. Carey Faculty Fellow for Research at Institute of Communications Research (ICR) at the University of Illinois at Urbana-Champaign. In research, Dr. Ham has explored how consumers cope with hidden persuasion in digital, throughout the lens of consumers’ marketplace metacognition, social intelligence, persuasion knowledge, mind perception, and media literacy. Dr. Ham's research topics include, but are not limited to, consumers' coping mechanism with native advertising, online video advertising, online behavioral advertising, corporate social responsibility, and political advertising on social media. Currently, his research focuses primarily on consumers’ coping mechanism with data-driven advertising, algorithmic advertising, and artificial intelligence marketing.

Education

Ph.D., Journalism-Advertising, School of Journalism, University of Missouri (Advisor: Dr. Esther Thorson)

M.A., Advertising, College of Journalism and Communications, University of Florida (Advisor: Dr. Chang-Hoan Cho)

M.B.A., Marketing, School of Business, Yonsei University, Seoul, South Korea

B.A., Media Communication, College of Social Science, Hanyang University, Seoul, South Korea

Academic Appointments

Associate Head of Graduate Studies, 2023 – present

Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign

Director of Graduate Studies, 2020 – 2023

Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign

Professor, 2024 -

Charles H. Sandage Department of Advertising, University of Illinois Urbana-Champaign

Associate Professor, 2018-2024

Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign

Assistant Professor, 2010-2018

Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign

Instructor of Record, 2008-2010

School of Journalism, University of Missouri – Columbia

Research and Teaching Assistant, 2007 – 2010

School of Journalism, University of Missouri – Columbia

Affiliations and Appointments

Associate Research Professor, Institute of Communications Research (ICR), UIUC

Associate Research Professor, Informatics, School of Information Science, UIUC

Associate Research Professor, Center for Social Behavioral Science, UIUC

Executive Director, Global Executives Program of Advertising, UIUC

Associate Editor, International Journal of Advertising

Associate Editor, Asian Journal of Communication

Chair, Research Committee, American Academy of Advertising (AAA)

Chair, Special Topic, Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC)

Chair, Professional Freedom & Responsibility (PF&R), Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC)

Co-chair, Pre-Conference, Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC)

Vice President, Korean American Communication Association (2015 - 2017)

Academic/Professional Memberships

American Academy of Advertising (AAA)

European Advertising Academy (EAA)

Association for Education in Journalism and Mass Communication (AEJMC)

International Communication Association (ICA)

Korean American Communication Association (KACA)

Korean Advertising Society (KAS)

Korean Academic Society for Public Relations (KSAPR)