Media Presentation and Interview

American Academy of Advertising (AAA), Video Interview, “Ad Research You Can Use: AAA 2022 JCIRA Best Article Award,” Released on November 1, 2022. Available at: https://www.youtube.com/watch?v=r5Zw9y5MyIU

News, College of Media, Illinois, “James W. Carey Faculty Fellows selected for 2022-24." October 18, 2022. Available at https://media.illinois.edu/james-w-carey-faculty-fellows-selected-2022-24

Forbes, “Seeing Through The Mud: Promoting Political Advertising Literacy,” September 22, 2022, Available at https://www.forbes.com/sites/charlesrtaylor/2022/09/22/seeing-through-the-mud-promoting-political-advertising-literacy/?sh=637a6ab07fb1

News, College of Media, Illinois, “Ham delivers keynote at Digital Marketing Summit.” August 5, 2020. Available at https://media.illinois.edu/ham-delivers-keynote-digital-marketing-summit

The Wall Street Journal, Interview, “An Antidote for a Distracted Age: Very Long Ads Where Not Much Happens.” January 26, 2018, By Timothy W. Martin and Stu Woo, The Wall Street Journal, Available at: https://www.wsj.com/articles/an-antidote-for-a-distracted-age-very-long-ads-where-not-much-happens-1516985068

Daily Illini, Interview, “Consumer Digital Information Tracked by Companies,” January 29, 2018, By Madelyn Foster, Daily Illini, Available at: https://dailyillini.com/news/2018/01/29/consumer-digital-information-tracked-companies/

The Loupes, Interview, “Ad targeting: not a panacea?,” September 23, 2017, Available at: https://the-loupe.com/blog/ad-targeting-not-panacea

Brand Equity in Economic Times, Interview, “In the U.S., consumers feel there is a risk in online ads,” May, 19, 2017, By Ani, Available at: http://brandequity.economictimes.indiatimes.com/news/digital/in-the-us-old-age-consumers-feel-there-is-a-risk-in-online-ads-study/58749715

Research News at the University of Illinois at Urbana-Champaign, Interview, “Study: Consumers See Much Greater Risk than Reward in Online Ads,” May 18, 2017, By Craig Chamberlain, News Bureau at UIUC, Available at: https://news.illinois.edu/blog/view/6367/502365#image-1

Korean American Communication Association (KACA), Newsletter article, “KACA-AEJMC Updates,” By Chang-Dae Ham, VP in KACA, September 2017, Vol, 39, No. 2. pp. 10-11, Available at: http://www.thekaca.org/wp-content/uploads/2017/09/KACA-Newsletter_Sept2017.pdf

Korean American Communication Association (KACA), Interview, “KACA Outgoing Officers’ Reflection,” in KACA Newsletter, September 2017, Vol, 39, No. 2. pp. 3, Available at: http://www.thekaca.org/wp-content/uploads/2017/09/KACA-Newsletter_Sept2017.pdf

American Academy of Advertising (AAA), Newsletter article, “Persuasion Knowledge: So Much Research, So Much (More) to Do,” By Michelle Nelson and Chang-Dae Ham, March 2017, Vol, 12, No. 1. pp. 3-4, Available at: http://www.aaasite.org/assets/Newsletters/2017-03.pdf)

Korean American Communication Association (KACA), Newsletter article, “KACA-AEJMC Updates,” By Chang-Dae Ham, VP in KACA, September 2016, Vol, 37, No. 2. pp. 9-10, Available at: http://www.thekaca.org/wp-content/uploads/2011/09/KACANewsletter_Sept201616.pdf

Maeil Economic Daily (Top economic daily newspaper in Korea), News article, “Reviewing 2015 Cannes Creative Festival: Finding Consumer Insights from Data,” By Chang-Dae Ham, Assistant Professor at the University of Illinois at Urbana-Champaign, October 23, 2015

The Daily Illini, Interview, “Gangnam style: Viral YouTube Video Speaks to More than just South Korean,” September 10, 2012. Available at: http://www.dailyillini.com/features/business_technology/article_6bfa0908-11ca-11e2-89d3-001a4bcf6878.html)

Advertising Trend (by Korean Advertisers Association, KAA), News article, “Global Trend: Evolutions in Advertising Campaign Strategy in Digital Era,” By Chang-Dae Ham, Assistant Professor at the University of Illinois at Urbana-Champaign, September 2012.

Publications in International Media

Managerial Article Publications in Korean advertising magazine (2012 – 2020)

Total number of published articles: 41 articles

Select published articles

Can Virtual Reality (VR) be the next advertising platform? (2017.5)

Available at: http://blog.hsad.co.kr/2382

Ad Blocking, an obstacle of advertising or consumers’ right? (2017.7)

Available at: http://blog.hsad.co.kr/2417

Status quo of voice recognition technology in marketing communication (2017.9)

Available at: http://blog.hsad.co.kr/2445

Who’s going to win in the marketing communication business: business game between ad agencies and consulting firms (2017.11)

Available at: http://blog.hsad.co.kr/2481

Amazon, a genuine integrated marketing communication platform (2018.2)

Available at: http://blog.hsad.co.kr/2522?category=648462

New strategy in ad agency business: How they cope with digitalization era (2018.5)

Available at: http://blog.hsad.co.kr/2569?category=648462

Redefining role of advertising in big data era (2019.6)

In-house agency is coming back: Role of in-house agency in digital era (2019.8)

Brand safety, Keyword blocking, & advertising verification in COVID-19 time (2020.3)

Advertising Trend (by Korean Advertisers Association, KAA)

Digital, Data, Privacy, and Regulation in Korea and the U.S. (2021, March/April)

Available at: http://www.kaa.or.kr/k/mag/2021/03_04/journal_2021_0304_36.pdf