Teaching

Dr. Chang-Dae Ham has been invited to present his research and creative endeavors in a variety of occasions.  He was the opening keynote speaker at Digital Marketing Summit (DMS) Korea, the theme of which was "Meet the Future of Marketing." Dr. Ham's presentation, "Data, Technology, and Digital Advertising Ecosystem in 2020: Changes, Challenges, and Opportunities," focused on current issues in consumer privacy, government regulations, and their impacts on shaping the future of the advertising ecosystem (see the photo above).

DMS Korea is the biggest and the most influential marketing conference in Korea, featuring innovative industry experts from many countries as session speakers, such as CMOs in GM, Lego, Nike, Burger King, Nestle, and Volvo. In DMS Korea 2020, more than 1,000 industry experts from marketing, information technology, media, and advertising participated. 

Related link: "Ham delivers keynote at Digital Marketing Summit"

Teaching Experience

The central tenet of Dr. Ham's teaching is creating an interactive learning environment where students are major players through active engagement and voluntary participation. Dr. Ham's primary role is to evoke students’ intellectual curiosity, encourage them to actively participate in the learning process, and guide them to achieve the learning objectives. The core of successful learning is students’ intrinsic motivation and enthusiastic attitudes. Thus, the environment helps students realize that authentic learning is not just achieved by the professor’s knowledge but also by their voluntary engagement in the learning process. In order to create such an environment, Dr. Ham has learned, developed, and applied effective skills and methods tailored to each level from undergraduate to graduate to professional.

Courses, Seminars, and Instructional Units Taught

University of Illinois at Urbana-Champaign - undergraduate courses

ADV 360/460, Innovations in Advertising

ADV 491, Advertising Management and Planning

ADV 483, Audience Analysis – Media Planning

ADV 400/490, Digital Advertising

ADV 281, Advertising Research Method

University of Illinois at Urbana-Champaign - graduate courses

ADV 581, Quantitative Research Method in Advertising 

ADV 587, Advertising Graduate Seminar I

ADV 590, Innovations in Advertising

ADV 590, Digital Advertising

University of Missouri - undergraduate courses

J4970, Strategic Campaigns: instructor of record

J4262/7262, International Advertising: instructor of record

J4270/7270, Communication Research Methods: teaching assistant

Supervisions of Students

Ph.D. Students

Dissertation Advisor

Chung, UnChae, Ph.D. student, Institute of Communications Research, in progress.

Kim, Woojin, Ph.D. student, Institute of Communications Research, in progress.

Heo, Seo Jeong, Ph.D. student, Institute of Communications Research, in progress

Dissertation Committee member:

Oh, Sang-Do, Ph.D. student, Institute of Communications Research, completed in 2011.

Ahn, Regina, Ph.D. student, Institute of Communications Research, completed in 2019.

Tian, Kat, Ph.D. student, Institute of Communications Research, completed in 2018.

Yao, Jiachen Lulu, Ph.D. student, Institute of Communications Research, completed in 2022.

Cliff Shin, Ph.D. student, Informatics, School of Information Science (completed in 2023)

MS Students

Thesis/Project Advisor:

Ahn, Regina M.S. thesis advisor, completed in 2014

Nyarko, Akua, M.S. thesis advisor, completed in 2017

Williams-Beeler, Kieshana, M.S. thesis advisor, completed in 2019

Ayoung Seok, M.S. thesis advisor, in progress

Lui, Andie, M.S. project advisor, completed in 2020

Chu, Hang, M.S. project advisor, completed in 2020

Xuan, Jane, M.S. project advisor, completed in 2021

Lu, Yukun, M.S. project advisor (completed in 2021)

Lee, Dongchan, M.S. thesis advisor (completed in 2023)

Arreazola, Catherine J. M.S. project advisor (completed in 2023)

Fukada, Masashi Justin M.S. thesis advisor (completed in 2024)

Xu, Xinle, M.S. project advisor (completed in 2024)

Zang, Wenchang, M.S. project advisor (completed in 2024)

Zhu, Hannah, M.S. project advisor (completed in 2024)

Park, James Seil, M.S. thesis advisor (in progress)

Lee, Floria Yujin, M.S. thesis advisor (in progress)

Thesis Committee member:

Ryu, Sann H., M.S. student, thesis committee member, completed in 2014

Liu, Eric Xinyang, M.S. student, thesis committee member, completed in 2014

Bei, Xiao, M.S. student, thesis committee member, completed in 2017

Shen, Doreen Jie, M.S. student, thesis committee member, completed in 2018

Yang, Rachel Irene, M.S. student, thesis committee member, completed in 2018

Chen, Crystal Chen, M.S. student, thesis committee member, completed in 2018

Sobolev, Victoria, M.S. student, thesis committee member, completed in 2018

Moore, Alexus, M.S. student, thesis committee member, completed in 2022

Shao, Junqi (Shawn), M.S. student, thesis committee member (completed in 2023)

Baptiste, Paris, M.S. student, thesis committee member (completed in 2024)

Faisal, Naufil Bin, M.S. student, thesis committee member (completed in 2024)

Subedi, Prativa, M.S. student, thesis committee member (in progress)

Huang, Joyce, M.S. student, thesis committee member (in progress)

Independent Study Supervision (Graduate students):

       Zhu, Xuan, MS student, Fall 2011

      Rhee, Christina, MS student, Spring 2012

      Chen, Wei-Fen, PhD student, Fall 2012

      Yoon, Gunwoo, PhD student, Spring S013

      Ryu, Sann, MS student, Fall 2013

      Huan, Yudi, MS student, Spring 2014

      Qiu, Xuan, MS student, Spring 2014

      Ahn, Regina, PhD student, Fall 2014

      Zheng, Anlan, PhD student, Fall 2014

      Ahn, Regina, PhD student, Fall 2016

      Pham, Giang Vu Hang, PhD student, Spring 2018

      UnChae Chung, PhD student, Fall 2019; Fall 2020

      Woojin, Kim, PhD student, Fall 2021

      Debsree, Pande, MS student, Fall 2021

      Shan He, MS student, Spring 2022

      Seo Jeong Heo, PhD student, Spring 2022

      UnChae Chung, PhD student, Spring 2022

      Woojin, Kim, PhD student, Spring 2022

      Yangjingdong Hu, MS student, Fall 2022

Undergraduate Students

James Scholar Projects/Independent Studies Supervision:

    Kory, Michele, Fall 2011

    Hugh, Allyson, Fall 2011

    Lenzen, Michelle, Fall 2011

    Cho, Heather Hyunjoo, Spring 2011

    Watson, Danielle, Spring 2011

    Lee, Jungmin, Spring 2012

    Angwara, Sae-Han, Spring 2013

    Hong, Yoon Ji, Spring 2013

    Bolsen, Daniel, Fall 2014

    Pipathsouk, Sophia, Fall 2015

    Yoo, James, Fall 2015

    Borza, Jenna, Spring 2016

    Gacek, Natalie, Spring 2016

    Falk, Jenna, Fall 2016

    Ding, Anni, Fall 2016

    Cress, Natalie, Fall 2017

    Bass, Racheal, Fall 2017

    Han, Grace, Fall 2017

    Kalsto, Abigail, Spring 2019

    Paulson, Karli, Spring 2019

    Chang, Pauline, Spring 2019

    Mangan, Madison, Fall 2019

    Mason, Hayley, Fall 2020

    Maggie McDermott, Spring 2021

    Payton H. Moyzis, Spring 2021

    Justyne Go, Spring 2021

   Mackenzie Lyerla, Fall 2022

   Sasha Olevsky, Fall 2022

   Wilbur, Megan, Spring 2023

   Huang, Sizhe, Spring 2023

  Meier, Natalie, Fall 2023

  Thomas, Diya, Spring 2024

  Truillo, Julian Eloy, Spring 2024

  Kasdan, Ethan, Spring 2024

  Bugaj, Jalynn, Spring 2024

Invited Talks, Lectures, and Keynote Presentations

External presentation/lecture/keynote speaking

Invited panel talk, ‘AI and Beyond- Synchronizing Timeless Principles in Today’s Realities in Advertising Education,’ Pre-conference, Advertising division, Association for Education in Journalism and Mass Communication (AEJMC), August 2024, Philadelphia, PA.

Invited panel talk, ‘Mentoring for Graduate Students and Junior Faculty,’ Advertising division, Association for Education in Journalism and Mass Communication (AEJMC), August 2024, Philadelphia, PA.

Invited talk, ‘K-wave in International Consumer Insight,’ The Global Network Week, The Global Network for Advanced Management and Master of Business Administration (MBA), Seoul National University, June 2024, Seoul, Korea.

Invited panel talk, ‘Digital Marketing Trend – Panel Talk: Brand Experience and Activation with AI optimization,’ Global Colloquium, Korean Advertising Society, July 2024, Seoul, Korea.

Keynote speech, ‘Speech to First Timers,’ Annual Conference of American Academy of Advertising (AAA), 2024.3.

Invited panel talk, ‘Between master’s and Doctoral Program: Similarities and Differences,’ Graduate Student Symposium. American Academy of Advertising (AAA), 2023.9.

Keynote speech, Global Scholar Series, ‘Exploring How Consumers Cope with Hidden Persuasion: Role of Artificial Intelligence as a Persuasion Agent,’ Korean Academic Society for Public Relations, Pusan, Korea 2023.4.

Invited research talk, Global Scholar Series, ‘Exploring How Consumers Cope with Persuasion in Digital: Triangulation Approach,’ Institute of Communication Research, Seoul National University, Seoul, Korea 2022.5.

Invited lecture, The Creative Talk Series, ‘Strategic Campaign Planning in Digital: Application of Consumer Journey Model,’ School of Communication and Media, Ehwa Womans University, Seoul, Korea 2022.5

Keynote speech, Meet the Future of Marketing, ‘Data, Technology, Privacy, and Advertising Ecosystem in 2020: Business Opportunities in the Era of Digital Transformation,’ Digital Marketing Summit (DMS) 2020, COEX, Seoul, Korea, 2020.7.

Keynote speech, 2020 Changes & Challenges in Social Science, International Research Symposium, Digital Information Technology & Mind, Pusan National University, Pusan, Korea, 2020.1.

Invited talk, International teaching, special topic session, presentation, (Professional teaching program), American Academy of Advertising annual conference, Minneapolis, MN., 2016.3.

Invited talk, Colloquium, Institute of Communication Research, Seoul National University, Seoul, Korea 2015.7

Invited talk, Global teaching, special topic session, presentation, (International advertising ‘Speed Dating’), American Academy of Advertising annual conference, Albuquerque, NM., 2013.3.

Internal presentation/lecture/keynote speaking

Invited research talk, ‘Artificial Intelligence in Persuasion’ ADV290 AI & Advertising, UIUC, 2024.1.

Invited workshop panel, ‘Integrating AI and ChatGPT Ethically,’ University of Illinois Web Conference Series, Humanities Research Institute, UIUC, 2023.3.

Invited research talk, Hub for Brand Innovation and Advertising Technology, UIUC, 2023.3

Guest lecturer, ADV587 Graduate seminar, UIUC, 2010.10; 2011.10; 2013.10; 2017.10; 2019.10

Guest lecturer, MDIA 572 Doctoral pro-seminar II, ICR, UIUC, 2012.2

Guest lecturer, CS498 Emerging media, UIUC, 2014.2

Guest lecturer, ADV597/497, Pro-seminar, UIUC, 2014.11; 2015.11; 2016.11; 2017.11

Invited presentation, International Advertising Student Club, UIUC, 2015.2; 2017.2

Invited instructor, Global Advertising Executive Program, UIUC (2011 – 2014)

‘New Models of Communication Planning for Digital Age’ (2011.7)

‘Digital Advertising Strategy: How to Approach Consumers in Digital’ (2012.7)

‘Theories, Models, and Applications to Approach Consumers in Digital Era’ (2013.7)

‘How Advertising Works in Digital: Persuasion Theories to Smart Consumers’ (2014.7)